Scientists at the University of California at Irvine found out in a study that the cravings for fatty foods is driven by our own body’s chemicals.

Cells in the upper gut produce chemicals that are called endocannabinoids. And these chemical cause craving for deep-fried fatty foods.

That’s one of the reasons people used to eat fried foods and find it difficult to live without the deep fryer, because the intestines produceds substances and a kind of addiction.

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In their study, the Piomelli team discovered that when rats tasted something fatty, cells in their upper gut started producing endocannabinoids. Sugars and proteins, the researchers noted, did not have this effect.

Have you delivered your gut?

Fats from deep-fried crispy, crunch foods such as chips and fried onion rings make them nearly irresistible because of these natural chemicals such as the endocannabinoids in your gut and trigger a surprising biological mechanism that likely drives our gluttonous behavior.

The endocannabinoids in your gut are marijuana-like chemicals that are naturally in your body.

They drive your hunger and craving for fats and deep-fried foods rather than baked foods, such as fried tortilla chips and potato chips rather than baked or dehydrated crispy, crunchy foods.

The key words are fatty foods, oily foods, and greasy foods.

The reason is that most people can’t only eat one chip or fried potato slice. It has little to do with carb cravings and all to do with the natural, marijuana-like chemicals in your body called endocannabinoids.

Also see the U.C. San Diego study, More trans fat consumption linked to greater aggression, and the studies on how fatty-foods affect different people also are being studied at U.C. Irvine. Check out the study, People eat more fast food as income rises.

Let me ask you a few personal questions:

Have you ever tried to be in the same room with a box of fries from a fast food restaurant, and NOT eaten one?

It’s close to impossible.

Have you ever tried to sit next to your friend who is eating your favorite nachos in the movie or theatre, and NOT grab a handful for yourself?

I want to suggest three steps “How to Stop Craving Potato Chips“

Snack often to keep your blood sugar stable.

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Allowing hours to lapse between meals can create a dip in your blood sugar levels, which explains a craving for carbohydrates in general. By keeping snacks on hand for between meals, you can avoid the craving. Fruits and vegetables, whole wheat crackers and cheese or hummus can help stop cravings before they start.

Drink a glass of water or chew a piece of gum to distract your mouth from your potato chip craving.

A mint or gum is especially helpful, because they keep your mouth busy and add a flavor that is incompatible with salty potato chips — so you’re less likely to indulge.

Identify the situations and moods that tend to trigger your potato chip cravings.

Since eating unhealthful foods can cause the release of endorphins, chemicals in the brain that make you feel happy, potato chip cravings can often occur when you feel sad, stressed or tired.

By understanding your triggers, you can be ready when the craving hits and recognize it as the result of another emotion which you can then treat separately.

But prepare yourself: Portion potato chips into snack bags for moderate snacking.

If you simply cannot shake a potato chip craving, you can then use a preportioned bag to stop you from overeating too many chips.

Once the snack bag is empty, you stop eating, rather than digging into a large foil bag for even more chips.

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