What if I told you that big names who you might follow and look up to on social media in the fitness and bodybuilding industry can be the biggest frauds? It sounds dramatic and harsh but, sadly, there’s truth in the statement.
What is the definition of fraud? It is the intentional deception of a person or entity by another made for monetary or personal gain.
Fake nattys, AKA Fake Natural Fitness Personalities – a person who presents themselves as being natural and makes public claims that they do not take Performance Enhancing Drugs (PEDs), or some illegal muscle building enhancement to aide their physique, when that is absolutely not true.RELATED: RECOMMENDED PLANS FOR YOU
Claims to be ‘natural’ are not all they seem
How disappointed would you be if somebody claimed they were natural and that they built their body by eating the right way using basic supplements and exercise?
But then you found out later on that they weren’t natural because you either saw gyno on their nipples or they tested positive in a competition or a show, or their FFMI – Fat Free Mass Index – is consistently over 25, or they weigh as much as a top IFBB bodybuilder in their contest shape weight.
Benefiting from deception
And during this time they were claiming to be a natural while selling products: eBooks, diet plans, training plans, hosting seminars and claiming that if you buy their digital products they can help you get in great shape too because of the results they claimed to achieve naturally.
If somebody wants to take steroids or PED’s it doesn’t make them a bad person. Personally I am not an advocate of PED or steroid never have been and never will be.
But what makes them unethical and fraudulent is when they present an image on social media, TV, or any big platform that supports the claim that they have built their physique the conventional and natural way through diet and exercise in order to make money based on this false brand perception.
Time they are exposed!
A lot of these so called fake nattys are getting exposed on YouTube and being called out by other YouTube personalities. To be honest with you I think it’s great that these fraudsters are getting what’s coming to them.
You, the consumer, the fan, need to use reasonable common sense when following someone in the fitness industry so as to determine if they really are who they present themselves to be.
What to look for
Here are a couple of easy indicators: If a person is bigger or even just as big as Arnold Schwarzenegger in his prime – 6’2” 240lbs contest shape – he is not natural plain and simple. Arnold is the best example to use from a physical and dimensional sense because he had some of the greatest genetics ever.
If a person has sizable gyno on his nipples that is a side effect of taking PED’s: that person is not natural. If the person’s FFMI is significantly greater than 25 it is more than likely that they aren’t natural. And I would say closer to 29 or 30 or over in terms of FFMI.
Here is the Fat Free Mass Indicator and the link is http://www.thecalculator.co/health/Fat-Free-Mass-Index-(FFMI)-Calculator-794.html
One of the reasons why people love Arnold Schwarzenegger and Dorian Yates is they kept it real and were honest. They did not hide and they both said “Yes, I took steroids to build my body when I was competing.” People still love these guys because they didn’t lie to us.
Some of these fake natty’s would do more of a service to themselves if they were honest about what they did or even if they just stopped saying they were natural publicly. To promote yourself that way and to make money off of this falsified brand is fraud and you do more damage to your brand than actual good.
The public isn’t stupid! They will find out if you’ve been lying to them and you will be publicly shamed and your brand and personal credibility will forever be tarnished.
If you claim to be a fitness expert but aren’t certified, have never trained anybody, studied, or even read anything that is exercise science related then you are not an expert, plain and simple.
There are many Instagram fit models and even well known male or female fitness personalities and fitness models that have big followings, but have never trained anybody nor have they ever created a diet plan. Yet they sell online diet and exercise plans and make a lot of money through the illusion of being an expert.
Some of them have assistants or someone else that creates their diet and exercise plans which is highly unethical because people are buying programs they believe are designed by experts.
Is it really ‘the Expert’ after all?
Some of these people even have columns in popular fitness magazines and some of them have never even written their own columns as someone else writes it for them. Why would you have a fitness column if you can’t write and don’t have the exercise science related knowledge to string together a cogent sentence?
Why would you market yourself as a writer if you have never written anything and why would you accept an opportunity as a columnist when you don’t write your own material?
That act is fraud and remember what the definition of fraud is: the intentional deception of a person or entity by another made for monetary or personal gain.
I know of someone who is a fairly well known Internet fitness marketer who helped to create a digital fat loss eBook product for his wife.
On the landing page he says that she was featured in all of these popular fitness magazines by name and by their logo.
He did this to help increase her credibility as a fitness expert, which she is not, and so when the traffic hits the landing page a visitor can see all these magazines that she’s been featured in. This tactic was used to encourage the sale of more eBooks. The truth is that she wasn’t featured in any of them!
Be aware, be smart!
As a consumer you need to be smart and do your research on the people you follow in the fitness industry because, as I have pointed out above, some of them are nowhere near as credible as you think.
Just because someone is in shape and has a big following doesn’t make them an expert.
Many of them have never taken the time to learn and study exercise science or nutrition. They would rather have other people create this silly façade so that they appear to be knowledgeable.
Some of them can’t even string a sentence in a simple email to you or even create a philosophical or motivational social media post because somebody else does it for them.
In Part 2 Obi Obadike – one of the biggest fitness personalities in the USA – continues his honest criticism of self proclaimed health and fitness experts.
Connect with Expert Obi Obadike