A big highlight for me that has kept me in the Personal Training industry has been the freedom to be an entrepreneur.

Before I was a Trainer I was a college student and had done a few internships that didn’t excite me.

I also worked some bad retail gigs in Brooklyn that wouldn’t pay me more than $10 an hour. Not sure how most of you feel, but I’m attracted to a lifestyle that will give me the finer things in life and $10 an hour just won’t make that happen.

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Starting my career

I started my career at a gym in Manhattan. From the beginning I knew, if I wanted to be successful, it was going to be up to me to put the work in and treat myself as a business.

What’s unfortunate is a lot of Trainers working in facilities don’t understand that they can get their own clients and live a much freer lifestyle than making a facility more money in a week than the Trainer does in a month.

Treating myself as a business

From the beginning, I knew if I wanted to be successful it was going to be up to me to put the work in and treat myself as a business.

What’s unfortunate is a lot of Trainers working in facilities don’t understand that they can get their own clients and live a much freer lifestyle than making a facility more money in a week than the Trainer does in a month.

My session rates now cost $100 a session and I couldn’t be happier than to be a Personal Trainer who sets my own rates and works to a schedule that is adequate for my needs. That being said, to be an entrepreneurial Trainer means understanding this one vital thing: you are your own business!

Tips to promote and sell yourself

I’ve always understood that when clients work with me, even if it’s through a gym, that I keep the clients there because they enjoy my brand and they love to work with me.

Personal trainer website_2Otherwise, they’d go elsewhere and pay the same rates or higher. Managing yourself as business is not easy and comes with unique challenges.

It took me a lot of reading, trial and error and guts to be where I am at today.

Some of the information I’ve learned today, I want to share with you and give some hopefully helpful tips on how to promote and sell yourself to potential clients.

1. What they see versus what you think you see

Ever heard the saying the customer is always right? Well they are… to an extent. The first thing you always want to keep in mind as a Trainer is that you are a brand.

There are Trainers that charge $400 a session and deserve every penny of it and there’s Trainers that charge $15 a session and deserve every penny of that.

How you label yourself to the world will determine your own financial success. What people see is what they believe is true about your product. Do you hold yourself up to the standards of Gucci, Prada, Louis Vitton? Or are you like the fast food joints where cheap is the standard?

2. Get clear on how you want to come off to your clients

Be clear on how you want them to speak about your brand from the beginning. Invest some upfront money on nice exercise gear, frequent haircuts, teeth whitening solutions, subtle yet nice fragrances and, of course, get your body in shape.

This might seem like common sense, but you’ll be surprised at how few Trainers do this and wonder why they don’t have the business they want.

The Trainers that do these practices and more likely to drive around in Mercedes Benz’s and are always booked.

It seems vain, but it’s true. As a Trainer, you’re a role model and something your clients want to get to. They don’t want to be fat anymore which is why they seek Trainers to begin with.

Come back tomorrow for more tips on how to promote yourself as a Personal Trainer in Part 2.

Connect with Expert Gabriel Serra

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