With only two weeks until Elevate descends onto the capital the final preparations are underway to ensure the inaugural trade event is ready to host the UK’s fitness industry leaders and hundreds of health, exercise and performance experts to examine the latest products designed to get the nation moving more.
Elevate will accommodate over 4,000 square metres of exhibition space where organisations including Matrix, Pulse, DataHubClub, TRX, Origin Fitness (formerly Anytime Leisure), MYZONE, Wattbike, CORE Health and Fitness, Cybex and Firstbeat will be showcasing all the latest innovations aimed at getting people more physically active.
Keep it free, London, May 4th-5th
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The event, which takes place at Olympia, London on May 4-5, recently confirmed both Public Health England and Sport England as lead supporters, alongside London Sport and The Institute of Sport, Exercise & Health (ISEH).
Delivering one of the opening addresses to attendees of the show will be Chief Medical Officer for England, Dame Sally Davies, strengthening the importance of such an event within the public agenda.
Bounts, the exercise reward app, will be launching the official Elevate 2016 app for the event which will allow attendees to access the timetable for the two days and plan their visits to ensure they don’t miss out on particular talks and exhibitions.
Meanwhile Matrix, regarded among the world’s premier commercial fitness brands will be unveiling their new S Drive Sports Performance Trainer at the show, bringing along a couple of special guests for their stand including Former Olympic athlete, Sally Gunnell OBE and Olympic Cyclist, Lucy Martin, among others.
“Les Mills are pleased to be the headline sponsor of the Evidence Base attraction at Elevate 2016 as it links seamlessly with our own core values to help create a fitter planet by researching the social, community and wellness benefits of exercising in a group. We will be an active participant in the seminar sessions with some leading industry insight and look forward to some healthy debates at the event,” comments Martin Franklin, CEO Les Mills UK and Ireland.
Zoggs UK will be launching their new Disney Finding Dory range of swimming equipment for all aquatic enthusiasts as well as showcasing Aqua-Flex, their most advanced swimming goggles.
In addition, PAVIGYM, the technical sports and health club floor specialists will be demonstrating PRAMA, their new interactive fitness platform combining Functional Training, LED enriched stations, pressure sensitive floors and walls, with multiple lighting options and Speedflex will be demonstrating their unique fitness offering, whereby attendees can take part in mock circuits featuring the unique Speedflex machines.
Octane Fitness meanwhile will be exhibiting their Zero Runner for the first time in the UK.
Access to over 100 exercise experts
Attendees will benefit from a free information programme boasting more than 100 speakers with a range of expertise connected to exercise, health and performance.
Organisations to be represented include: UK Sport, Technogym, Mind, EIS, University of Nottingham, Sport and Recreation Alliance, Nuffield Health, Life Fitness, British Diving, Optima-life, MYZONE, Freedom Leisure, Places For People and Cancernet UK.
Exhibitions at Elevate
Simon Heap, Founder and Creative Director, Rugged Interactive says: “We are really looking forward to exhibiting at Elevate. It’s an exciting time in the health and exercise market. In response to consumer demand in gyms, we will be launching a brand new product at the show. Years in the making, it’s set to be a gym industry game changer, using everything we know about innovative fitness technology to attract a whole new group of previously gym-shy members.”
To make sure you’re at the UK’s first cross-sector event focused on tackling physical inactivity, register for free here.
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